HeroCasting is America’s premium animated brand character studio, creating animated personalities for brands that want to be unforgettable.
These are unique, custom, fully realized characters with names, voices, personalities, and a clear strategic job to do for the brand they represent. We call them heroes. Think the Geico Gecko or the talking M&Ms.
You don’t need to be a national brand to have an unforgettable character. HeroCasting brings character marketing to dental practices, HVAC, plumbing, home services, veterinary, fitness studios & gyms, food franchises, law firms, grocery stores, non-profits, and more.
Your hero is designed to be unmistakably yours - created to align with your brand values, customers, and marketing goals.
Built from your actual business, not a template — your character comes out of a real conversation about your business, market, and what makes you different. This isn’t a stock mascot with your logo slapped on.
Market exclusivity — no competitor in your market can have this character. In a landscape where customers struggle to see differences between competitors, your brand character is your branding edge.
A complete identity, not just an image — name, origin story, personality, voice direction, and a locked visual design, all documented in your Character Brief deliverable.
The marketing multiplier - Your hero doesn’t compete with your existing marketing - it multiplies it. Every dollar you’re already spending starts working harder once there’s a face behind it people actually remember.
More than a one-time project — after we bring your hero to life, we put them to work, producing content for every platform and marketing channel. Week after week, they become more recognizable, more familiar, and more valuable to your brand.
Long before HeroCasting, David Miller spent decades directing and producing broadcast television. His work has been recognized with more than two dozen Rocky Mountain Emmy Awards, multiple PROMAX awards for major-market promotional campaigns, and a Broadcast Designers Association International Gold Award.
That career meant directing real performers, composing original music, editing, animating, and art-directing - the full pipeline required to make an audience not just see something well-produced, but to actually feel something. For David, it’s all about the emotion.
That’s the exact skill set behind every HeroCasting character. Building a brand hero isn’t a design exercise — it’s directing a performance: giving a character a voice worth listening to, a personality worth remembering, and a presence that holds up across every ad, every email, and every video.
Beth Reynolds has spent her career doing one thing especially well: turning a strong idea into something that reaches millions of people. She has worked with major companies focused on launching innovative media products that blend traditional and non-traditional formats.
Before HeroCasting, Beth helped break new ground in audience engagement and revenue generation. She created a syndication sales model for NASCAR’s first-ever weekly national TV show, working closely with NASCAR, MGM, and Sony on sales and sponsorships. At MagicDust Television, she was a managing partner and key to the success of RightThisMinute, which aired for 11 seasons on 200+ stations covering 95% of the U.S. — leading the sales effort with Disney/ABC and building the affiliate relations department from the ground up, station by station.
Beth's Experience is the perfect match for marketing with brand characters: a great character means nothing if they don’t actually get in front of the right people, on the right channels, often enough to be remembered.